At times, marketers can think in very boxed, exclusive categories, planning their branding and SEO efforts separately. This results in a disconnect between a business’s SEO and brand strategy, resulting in subpar results. By integrating branding and SEO, you’ll generate organic traffic from search engines to extend brand reach and improve brand image.
By getting some serious traction on places like Reddit, your brand awareness can go under the roof, and naturally, backlinks follow. In the end, both the branding and therefore the SEO benefit organically. this is often one of the goals of link building, at the top, gaining a much bigger audience and building your brand. Best SEO agency in Indore
The basic logic behind keywords is the consumer’s intent when performing an inquiry. These are often summarized as:
- Navigational – The intent here is to succeed in a specific site, person, or brand. These are very specific and most search for a specific domain (Facebook, Nike, Coca-Cola, etc.)
- Informational – These searches search for content, which is more general and is present on quite one website (headache cure, laptop reviews, etc.)
- Transactional – The intent here is to seek out help in completing tasks (subscribe, get, buy, etc.)
- Commercial – this is often your usual, run-of-the-mill search that precedes a sale (price, description, etc.)